MY BEACHY SIDE

During my time at My Beachy Side, I played a key role in executing marketing strategies, focusing on enhancing brand visibility through creative content and targeted campaigns. I developed and managed a series of email marketing campaigns aimed at driving customer engagement and boosting online sales. These campaigns were designed to highlight new collections, influencer collaborations, and seasonal promotions, all while maintaining the brand's distinct aesthetic and messaging. By analyzing open rates, click-through rates, and customer behavior, I continuously optimized the campaigns to maximize impact and align with business goals.